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AI privacy and customer experience: avoiding the 'creep' factor

Equilibrium is the name of the game in AI. Consumers are looking for greater experiences while demanding more privacy and better data stewardship. Studies show that if an organization can provide meaningful and relevant experiences for consumers while still respecting their privacy, customers value them more. So how do you ensure you walk the line between privacy and precision in customer experience?

Pamela Snively is TELUS’ Chief Data and Trust Officer. She leads the team responsible for data and privacy governance. Pamela also supports TELUS’ commitment to integrity through her leadership of a variety of initiatives, including the Anti-bribery & Corruption and Competition Law programs.

Pamela Snively, Chief Data & Trust Officer, TELUS

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Key takeaways:

In this webinar, guest speakers Pam Snively, Chief Data & Trust Officer at TELUS, and Megan Anderson, Head of the Trusted Signals Exchange at integrate.ai share emerging best practices for better understanding and interacting with consumers while fostering trust.

The benefits of adopting a privacy-first mindset to deliver a better, more relevant customer experience

How to have conversations about privacy with cross-functional teams, including security, compliance, risk, marketing, and data science

Best practices of using third-party intelligence to enrich first-party data sources to drive more meaningful interactions with customers – without ever using personally identifiable information (PII)

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Megan Anderson, Head of The Trusted Signals Exchange, integrate.ai

Megan is the Head of the Trusted Signals Exchange at integrate.ai. The Trusted Signals Exchange empowers companies to integrate cross-industry intelligence into their business in a privacy-first way. Megan was formerly a consultant at McKinsey & Company where she specialized in large scale digital transformations across Canada, the UK and Australia.

Speakers

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AI privacy and customer experience: avoiding the 'creep' factor

In this webinar, guest speakers Pam Snively, Chief Data & Trust Officer at TELUS, and Megan Anderson, Head of the Trusted Signals Exchange at integrate.ai share emerging best practices for better understanding and interacting with consumers while fostering trust.

Key takeaways:

Pamela Snively, Chief Data & Trust Officer, TELUS

Pamela Snively is TELUS’ Chief Data and Trust Officer. She leads the team responsible for data and privacy governance. Pamela also supports TELUS’ commitment to integrity through her leadership of a variety of initiatives, including the Anti-bribery & Corruption and Competition Law programs.

Megan is the Head of the Trusted Signals Exchange at integrate.ai. The Trusted Signals Exchange empowers companies to integrate cross-industry intelligence into their business in a privacy-first way. Megan was formerly a consultant at McKinsey & Company where she specialized in large scale digital transformations across Canada, the UK and Australia.

The benefits of adopting a privacy-first mindset to deliver a better, more relevant customer experience

Megan Anderson, Head of The Trusted Signals Exchange, integrate.ai